tag:blogger.com,1999:blog-21822421.post116341377522740756..comments2009-12-14T07:57:41.032-08:00john doddshttp://www.blogger.com/profile/10612754967881520028noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-21822421.post-54937552942295815842009-04-09T08:44:00.000-07:002009-04-09T08:44:00.000-07:00I personally think the point about "Relate, Renew, Reinvent" is probably one of the most important factors in keeping old customers and gaining new ones. Great post!<BR/><BR/>Amanda,<BR/>owner of <A HREF="http://www.4cheapchecks.com" REL="nofollow">Personal Checks</A> CompanyAmandahttp://www.blogger.com/profile/11800202846067128876noreply@blogger.comtag:blogger.com,1999:blog-21822421.post-52869335858669206432008-03-18T06:58:00.000-07:002008-03-18T06:58:00.000-07:00Really good info there...Neil Campbellhttp://www.orpingtoncc.co.uknoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-91578719915270411232008-03-07T06:42:00.000-08:002008-03-07T06:42:00.000-08:00This really good and solid information and advice I have a review blog for marketing and seo it is an <A HREF="http://singpec476.wordpress.com/" REL="nofollow">online marketing reviews</A> area where bought products are tested and the results published.Singen Pnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-28300615434891646142007-06-11T07:49:00.000-07:002007-06-11T07:49:00.000-07:00BRILLIANT. SPOT ON. I cannot tell you how much I agree with everything you've written. Sounds like I'm reading my own words. <BR/><BR/>Thanks for summing up the trends so well.Eric Weaverhttp://www.branddialogue.comnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-66475842497708517002007-03-27T15:14:00.000-07:002007-03-27T15:14:00.000-07:00Great post, thanks very muchSam Tilstonhttp://www.ideataxi.comnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1164306222784903512006-11-23T10:23:00.000-08:002006-11-23T10:23:00.000-08:00Love it and love the bit about engagement being great but it doesn't pay the bills. I think we are losing sight of the need to sell in our eagerness to cosy up to the customer.richardhttp://www.adliterate.comnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1164063930265554792006-11-20T15:05:00.000-08:002006-11-20T15:05:00.000-08:00Amen. Amen. Amen.Mindyhttp://visions.umr.edunoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163703741412572802006-11-16T11:02:00.000-08:002006-11-16T11:02:00.000-08:00The ROI issue is a tough one - I'm basically coming from the perspective that an obsession with ROI leads to dishonesty. We all know that business plan assumptions are reverse engineered so that the ROI that falls out is within the Board's approval range.<BR/><BR/>I specifically emphasised that marketing cannot be a measurement-free zone. We should always measure the effectiveness of any tactical initiative - be that to determine the best web page or adword combination. However, I do worry that in marketing (especially in the pursuit of awards) a degree of direct causality is ascribed where none actually exists.<BR/><BR/>I have considered posting about this but have not worked through it yet - i thinbk its a very importnat issue. But in relation to marketing 2.0 my basic point (and neat pun) focusses on the fact that the new marketing is much more cost effective if only because it has to be cheaper than expensive TV advertising. Thus not overly worrying about ROI is a forgiveable starting point. But I'm not advocating that we totally ignore it.john doddshttp://www.blogger.com/profile/10612754967881520028noreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163674644900713482006-11-16T02:57:00.000-08:002006-11-16T02:57:00.000-08:00Morning John;<BR/><BR/>I'm going to read your post 5-10 times over the next few days then comment in substance. Interim observations as follows:<BR/><BR/>[1] Generally a kick-*ss wonderful beginning! In particular because it is evident from the post that you are really beginning to think through the issues relating to the marketing function (and experience) as relevant today. (Vs. behind-the times old-fashioned and down-right stupid "status quo" marketing attitudes, ideas and methodologies).<BR/><BR/>[2] This post and the ideas as worked out by you in their present iteriation are already worthy of many "Diggs" and "Reddits". How do I do it! I'll try and figure it out today but if someone can help this ancient (increasingly fit) ancient guy out with this (for me) technological puzzle, it will be appreciated!<BR/><BR/>[3] I question the validity of your "Le ROI est mort" point and... I will think about it deeply before responding it detail. However at this point... my 35+ years of designing and implementing economic performance architectures for companies indicates that there is always a way to quantifiably measure the effectiveness of marketing spend.<BR/><BR/>AWESOME job John! Well Done!!!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163667859320369142006-11-16T01:04:00.000-08:002006-11-16T01:04:00.000-08:00Le ROI Est Mort. lol! I agree that the qualitative aspects of marketing such as the social currency that the campaign provides are on the rise, but I think that marketing metrics such as ROI are increasingly important, and beneficial... especially thanks to Google.Dave Dhttp://www.daveduarte.co.zanoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163664815462421302006-11-16T00:13:00.000-08:002006-11-16T00:13:00.000-08:00Thankfully a much quicker read than the Faith Popcorn reports but just as interesting.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163595424017305262006-11-15T04:57:00.000-08:002006-11-15T04:57:00.000-08:00Bravo!<BR/><BR/>At last someone has spelt it out for every employee of an organisation, Chairman to maintenance man, you are responsible to market the company and it is outlawed to bat it back to Sales & MArketing or shirk the responsibility to be part of what makes the company stand out and above the rest of the gang.<BR/><BR/>Bloody well done John.Robert@iScatterlings.comhttp://www.blogger.com/profile/16212071943858757675noreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163514646878465492006-11-14T06:30:00.000-08:002006-11-14T06:30:00.000-08:00John - you should submit this over at ChangeThis as an abstract and write a manifesto for them. If you're not familiar with them - go check them out!!!ann michaelhttp://managetochange.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-21822421.post-1163468956439075422006-11-13T17:49:00.000-08:002006-11-13T17:49:00.000-08:00John - Love what you said about marketing. It is everyone's job .. just as customer service is the job of everyone who touches the customer .. from the accounting department to bloggers.Tobyhttp://www.divamarketingblog.comnoreply@blogger.com