Make Marketing History

The views of a marketing deviant.

Thursday, July 20, 2006

Marketing By OSMOSIS

There's a lot of talk and rehashing of concepts of social currency around the blogosphere lately. Theorising about ooze, particles and waves. I think the heat is getting to everyone. It's simply about insinuating your product/service into the consciousness of potential consumers who are open to having their life enriched by whatever it is you are providing.

Social currency can incorporate social awareness, can enhance social interaction, can insinuate you into consumers' social milieu. There are many ways to do it and many ways not to do it as I hope I've pointed out in my blogging so far, but let's not get too carried away with theory. It's just marketing by osmosis because

Operating Socially Makes Our Stuff Interesting Stuff.


Blogger said...

Fair comment. OSMOSIS. I shall blog about OSMOSIS but first I need to engage my non-oozing creative bent to get your linkbadge to you! And the badge is a custom.

I am not attempting much to further enhance your already high esteem of myself which that crate of bubbly and eccles cakes from last week should already have achieved.

My oozing you is a secret so no worries. ;0)


6:09 AM, July 20, 2006  
Blogger john dodds said...

I think esteem is an understatement!

6:46 AM, July 20, 2006  
Blogger said...

Now I am devastated! If oozing does this then I think a rebrand is in order!

10:05 AM, July 20, 2006  
Blogger john dodds said...

Reb***d is a word that should be banned from all blogs. It oozes all that is wrong.

10:29 AM, July 20, 2006  
Blogger said...


Henceforth the 'B' word shall be struck from the book of words and banned from being uttered.

And may your popularity stakes remain untouched by thems what go by the name of 'Bers'!

The 'B' word is deaded. Long live oozers!

7:38 AM, July 23, 2006  

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