Make Marketing History

The views of a marketing deviant.

Monday, July 21, 2008

Under Old Management.

People like change. They like dynamism. They don't want boring, but they also like reassurance that what they're getting is different but the same.


Blogger Charles Edward Frith said...

People loathe change in my experience , unless its something like get the old London buses back or something.

I love change which is why I've decided never to read this blog again.

10:59 AM, July 21, 2008  
Blogger john dodds said...

You'll be back.

1:35 PM, July 21, 2008  
Blogger Robert said...

In my experience, people like the 'idea' of change but only if it doesn't negatively affect their comfort zone in any way ... in other words, they don't like the realities of change very much at all.

We're all hypocrites which is why so many people stay in jobs/industries they dislike because [excluding issues like pay and security etc] they live by the mantra of 'better the devil you know' ..

4:15 PM, July 21, 2008  
Blogger john dodds said...

Isn't that what I said?

2:21 AM, July 22, 2008  
Blogger Robert said...

Come on Dodds, I'm in advertising - we always repeat what we've just been told then charge you for it - which is why I'd like US$10,000 deposited into my account by end of play GMT time please.

"Same but different" ... another Yoda type bollocks phrase muttered by too many advertising/marketers, ha!

2:29 AM, July 22, 2008  
Blogger john dodds said...

"Different but the same" being subtly different.

7:20 AM, July 22, 2008  
Blogger Robert said...

So would I be correct if I said 'John Dodds and perverts are different but the same?' :)

6:15 PM, July 22, 2008  

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