April Fools Day

This day of stretching credulity to breaking point seems the appropriate moment to start ranting about the inanities and insanities of marketing.

After all, we’re assailed today with innumerable attempts to fool us: most are blatantly lame; some clever yet still transparent; and once every few years there’ll be the historic hoax that really hits the target.

We’re all wise to the game and yet still they try to fool us. Why do they bother? Is it because some people nevertheless fall for it? Or is it because they don't know any better?

These and many other questions may or may not be answered in the coming posts.