Make Marketing History

The views of a marketing deviant.

Friday, May 19, 2006

Everything You Know Is Wrong.

You'll be shocked to read that I didn't pay $35 earlier today to obtain a photograph of my aura chakra!

Call me churlish but it seemed slightly over the odds for a polaroid with a smeared coloured halo background and a band of three or four uncontroversional, yet mildly aspirational, character traits printed across the bottom. Even though the bar chart looked quite funky!

Why do people do this - why do they give permission to be conned by charlatans or similarly self delusional practitioners of psychic arts? As someone said, when we stop believing in God we tend to start believing in anything. Is that moral relativism or just dumbing down and if the customer is happy has anyone been hurt? Is it just good marketing?

I take the side of the judge who recently sentenced a conman convicted of fleecing money from people who believed he was a psychic. He said that "as a result of your offences I shall be sending you to prison for eighteen months, but you will have foreseen that".

3 Comments:

Blogger Dave Heasman said...

"As someone said, when we stop believing in God we tend to start believing in anything"

G K Chesterton

7:24 AM, May 25, 2006  
Blogger john dodds said...

thanks for the attribution

11:08 AM, May 25, 2006  
Blogger john dodds said...

Though there seems to be some debate about it

http://www.chesterton.org/qmeister2/any-everything.htm

11:10 AM, May 25, 2006  

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