You Got To Be In It To Win It

So you're a small company with limited resources trying to compete for attention in a crowded and media-filled marketplace. The low costs of various Web 2.0 applications would seem to be ideal marketing vehicles for you.

Apparently not in the UK according to this piece in The Times which reveals that "According to a survey by the UK Business Barometer, nearly three quarters of small and medium-sized companies have no idea about how to take advantage."

That's bad enough, but what chance do they have when "Peter Scargill, the national IT chairman of the Federation of Small Businesses, says that blogging and podcasting are not right for every company. “An engineering works selling sheets of metal probably can’t make a very interesting podcast and they shouldn’t really try."

Will the last person to leave the manufacturing industry, please remember to turn the lights off.