Make Marketing History

The views of a marketing deviant.

Thursday, June 15, 2006

Geek Or Unique

The future is out there. Literally out there. Or is it? The Dangerous Book For Boys has stormed to number 5 in the Amazon sales charts after one week. A remarkable achievement for a children's book not featuring the name Harry.

But Father's Day is just around the corner and it seems that this is, in reality, a dose of nostalgia being marketed to fathers and uncles while real children stay glued to their electronic media. Not surprising, I suppose, since obsessive health and safety paranoia has resulted in the spread of “boring” public play areas. It's a reminder of the ebb and flow of segments - children are geeks who expect high-tech marketing approaches while traditional children's marketing is now focussed on the long lost inner-child!

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