Make Marketing History

The views of a marketing deviant.

Monday, July 31, 2006

Change Resistance.

The Nokia 6310 mobile phone has been out of production for years. It has no camera, but it does have a bright screen, well-spaced keys and a long battery life. It works and its price on eBay is close to what it was when it first came to market.

Meanwhile a customer survey reveals that 63% of adults had no interest in 3G services and a further 18% were not very interested and sales have fallen from 20% of handsets to 12% in a quarter.

The moral of the stories: your early adopter may be out of step with your mass market and you should be cautious with your sales predictions.

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