Ad Like No Other.
After all the teasers and making-of clips, you can now view the finished version here. It's hugely superior to its award-winning predecessor because it screams colour rather than San Francisco throughout and drives rather than meanders to a climax in best Pescian style.
posted by john dodds @ 2:33 PM
2 Comments:
I must disagree.
The first ad was beautiful, ethereal, organic, whimsical. The idea and the execution were soaked in the child-like joy (which was evident in the interviews with the crew, in the making-of video) of life. And, once you accept that meaning and impact from the bouncy-balls, it is clear that San Francisco is the best choice of locale. It is the natural pairing to a quarter million bouncy balls.
The new one feels like a corporate action blockbuster, lacking internal consistency.
I take your point but I see it more from the non-advertising theory eyes of the viewer. The message of colour didn't come through to me in the first ad until I talked to a bunch of planners about it. It seems to me that the second execution gets the message over much more effectively.
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