Make Marketing History

The views of a marketing deviant.

Friday, November 10, 2006

Supermarket Woman.

A fascinating piece about music buyers in today's Times reveals a number of factors that can be applied across all markets.

The rise in economic and demographic power of women over 30.

The kidult behaviour of the baby boomers which is widening the purchasing demographic in many categories.

The ability of images to dissuade as well as encourage purchase.

The importance of not developing your offering too quickly lest your customers refuse to follow.

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