Another problem with conversations is that they often contain meaningless words. These take two forms.
1) Words that are perhaps well-intentioned but are meaningless because no action follows. This category includes customer care, guaranteed delivery and quality.
2) Words that have been over-used and under-considered. This category is vast and includes branding, holistic and marketing.
Words should count. If they don't, don't waste your breath. Because if you do, you'll just encourage others to use more meaningful words about you.