Make Marketing History

The views of a marketing deviant.

Tuesday, April 10, 2007

Meaningless Words.

Another problem with conversations is that they often contain meaningless words. These take two forms.

1) Words that are perhaps well-intentioned but are meaningless because no action follows. This category includes customer care, guaranteed delivery and quality.

2) Words that have been over-used and under-considered. This category is vast and includes branding, holistic and marketing.

Words should count. If they don't, don't waste your breath. Because if you do, you'll just encourage others to use more meaningful words about you.

2 Comments:

Anonymous Ron E. said...

Agreed. While we're at it, words that have no specific meaning or direction might as well render the whole sentence or idea into a meaningless set of letters.

All, none, whenever, wherever, no one, each, some, many, among many others are words that should be used cautiously or you risk killing the idea expressed.

Ron E.
http://brandcurve.com

8:02 AM, April 10, 2007  
Anonymous Anonymous said...

^^ nice blog!! ^@^

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3:49 AM, March 28, 2009  

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