Make Marketing History

The views of a marketing deviant.

Wednesday, January 16, 2008

There's A Word For It.


The evolution of language and specifically new words is an indicator of emerging trends of which the marketer should be aware. This antipodean competition for word of the year features some great ones and means that every time I go to the gym, the phrase arse antlers now springs to mind.


Image courtesy of Wikipedia.

9 Comments:

Anonymous Anonymous said...

"Tramp stamp" is the British version.

5:49 AM, January 16, 2008  
Blogger Steve said...

ROTFL :)

7:46 AM, January 16, 2008  
Blogger john dodds said...

Never heard either version myself, but it's depressingly unsurprising that the British version is misogynist rather than witty.

2:07 PM, January 16, 2008  
Blogger lauren said...

tramp stamp is also used here in the antipodes. my favourites from this year's list included were lady garden and tanorexic.

it's one thing that i love about australians and our relationship with language - our ability to fuck with it as a form of both disregard and absolute affection.

3:59 PM, January 16, 2008  
Blogger Cynical Rob said...

You're trying to be all pro-tattoo now aren't you.

As transparent as a greenhouse!

Pity that the people who have those sorts of designs on those areas of their body are about as representative of real tattoo lovers as the Queen is to a crack-addicted, single Mum who lives on a council estate in Mansfield and only goes out on a rainy Tuesday afternoon to pick up more fags.

7:55 PM, January 16, 2008  
Anonymous Tom. said...

I'm getting a tattoo.

And I also admit to 'manscaping' http://www.macquariedictionary.com.au/anonymous@FFC26036774/-/p/dict/WOTY07/fashion.html#manscaping

..but not floordrobing.

1:36 AM, January 17, 2008  
Blogger Charles Frith said...

Just when I'd become bored of arse antlers I'm finding that the Beijing office totty is fond of them judging by the occasional peek of back tattoo. Not that I'm at all interested in knowing where the naughty totty is in the people republic of China.

Lovely zeitygeisty post!

3:07 AM, January 17, 2008  
Blogger john dodds said...

Ironically zeitgeisty will be in next year's competition.

2:11 PM, January 17, 2008  
Blogger kaylen said...

stop. just stop. the more you pay attention to them, the worse it will get.

it is the end of english, i tell you what...

8:15 AM, January 18, 2008  

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