Make Marketing History

The views of a marketing deviant.

Wednesday, April 23, 2008

Keeping It Real.


Speaking of the logo that artists designed for his new album, Nick Cave makes an interesting observation.

“The wires are telling you: somebody built this thing. It's the same reason we tend to use the first or second take of a song rather than the third or fourth. They may not be perfect, but they capture some sort of essence.”

Would your customers recognise your product/service as being made by someone, but not "perfected" to the point of sanitisation?

2 Comments:

Blogger Craft Victoria said...

This comment has been removed by the author.

9:23 PM, April 23, 2008  
Anonymous lauren said...

this is the reason i love being an artist and not in another kind of business! there's a deliciously fine line that people love you to 'show your workings', but still produce something that they could not, in fact, produce themselves.
and i think this is what's art's place is in the world: skating the divide between accessible and inaccessible.

9:24 PM, April 23, 2008  

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