Make Marketing History

The views of a marketing deviant.

Friday, May 23, 2008

Someone Always Notices.


At an innovation conference last week, there was much discussion by the likes of Tim Berners-Lee and Sam Pitodra about the need to acknowledge that trying and failing was an essential part of progress and one that needed to be imbued in the culture.

But then on the break, the PA started blasting out the inspirational sounds of some old rock-band. It was intended to maintain the mood, but unfortunately there were lyrics.

We are the champions
No time for losers
cause we are the champions


The lessons. Don't leave any detail to chance, cliches tend to rebound on you and one single inconsistency will always be noticed. Then again, maybe they were commenting on the upcoming speaker pictured above.

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