Make Marketing History

The views of a marketing deviant.

Wednesday, December 10, 2008

How To Make Them Talk About You.

It’s simple and yet seemingly oh so difficult. Give people something that makes their life richer, that does this simply and intuitively and, most importantly of all, does it in a way that doesn’t frustrate.

Avoid feature creep, avoid taking up too much of their time (that scarcest of resources) and avoid causing irritation.

Do that and you find that people are hard-wired to talk about this thing that gives them pleasure.

5 Comments:

Blogger Charles Frith said...

This is my fave post for ages. Solutions John. Not problems.

11:02 AM, December 10, 2008  
Blogger john dodds said...

And I thought it was one of the weakest posts in ages, just me restating the obvious. Will have to think about what that means.

4:26 PM, December 10, 2008  
Blogger Rob @ Cynic said...

Strictly speaking, you can get far more people talking about you by simply behaving like a cock and treating them like walking wallets ... however if you're talking about getting people to talk POSITIVELY about you, then you're pretty much bang on.

This pedantic comment was brought to you by the John Dodds Appreciation Society.

5:15 PM, December 10, 2008  
Blogger john dodds said...

You enjoyed that didn't you Rob?

9:13 AM, December 11, 2008  
Blogger Rob @ Cynic said...

You can't begin to imagine ...

1:18 AM, December 14, 2008  

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