Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com




Popular Posts
- Geek Marketing 101
- The J Train Minifesto
- The Branding Myth
- Accentuate The Negative
- Passive Branding
- The Rules Of Blog Club
- Do I Have Famous Friends?
- Research Indicates
- RSS=TiVo For Blogs
- Good Enough Isn't
- New Segmentation
- Crowds Vs. Networks
Previous Posts
- Three Degrees Of Marketing Insights.
- A Boycott Is For Life Not Just For January.
- Last Night A Rolex Saved My Life?
- Phil Collins And Unintended Consequences.
- Now That's What I Call Differentiation.
- The Year Of Thinking Dangerously.
- Pick N Mix Is Not A Strategy.
- Online Advertising Needs A Rationale.
- Relatively Good Isn't Good Enough.
- Frameworks For People.

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