Make Marketing History

The views of a marketing deviant.

Thursday, June 18, 2009

Holding Out For A Hero's Story.


Intel's latest campaign takes the idea of creating a story to heart by looking at the concept of hero/rock-star in a different way and thereby differentiating their tone of voice.

3 Comments:

Anonymous Angus said...

I quite like that.

3:14 AM, June 23, 2009  
Blogger john dodds said...

It's good isn't it?

1:20 PM, June 23, 2009  
Blogger Rob @ Cynic said...

I love the idea of 'sponsors of tomorrow' ... and whilst I quite like the ad, it's still a bloody ad which is rather annoying given they could take this idea to places that would make Google look positively slow.

Sadly - like Diageo - I think it's another example of a company wanting to talk rather than prove ... but for them, it's a big step forward, especially as it means not having to see those bloody blue men things anymore.

6:32 PM, June 24, 2009  

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