Make Marketing History

The views of a marketing deviant.

Thursday, December 31, 2009

Marketing 2010.

Marketing 2010 will be the same as Marketing 2009.

Media sellers will continue to claim their media is the best vehicle for you.
Advertising agencies will continue to create many bad advertisements.
Prognosticators will continue to declare that we face a new paradigm.

And reality will go on. Unaugmented.

The true role of marketing will continue to be about meeting customer needs and retaining their patronage. So, rather than make wild guesses about future trends that may or may not impact on your business, I'm going to start 2010 by getting some smart people to offer their answers to the basic marketing questions that will.

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