Start Making Sense.

So, British Airways serve in-flight croissants. It's hardly a deal-clincher is it? And not just because we all know what fast-food croissants inevitably taste like. But when they go on to describe a light breakfast in such ridiculously overblown and patronising language, you have to wonder if they got the memo about treating customers as sentient human beings.

Guilt-free friend indeed. Too fly to serve more like.