Make Marketing History

The views of a marketing deviant.

Sunday, February 09, 2014

Hybrid Online Retail = Clicks And Hawker?

Amid all the discussion of the best combination of online and physical presence for retailers, Russian online fashion business Lamoda has an interesting variant that combines them.

Their delivery person stays with the buyer for up to fifteen minutes and effectively brings the in-store dressing room and sales assistant experience to the home. Now that's what I call customer centricity.

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