Make Marketing History

The views of a marketing deviant.

Monday, September 04, 2017

Infinite Marketing.



You can picture the scene. The creatives have been briefed to promote unlimited streaming but think that unlimited has been over used. So they opt for infinite. Because that's unlimited right?

Putting aside the mathematical issue of whether doing something infinitely has any meaning, it will be interesting to see if any customer complains that this promise should mean that they only ever have to pay for one month of data. Because it can't be used up and there's no ass-covering asterisk.

Jargon is bad enough, but if you're going to use regular words, you really should understand what they mean and what they convey. And the rule of the game is under-promise and over-deliver - not the other way round.

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