Make Marketing History

The views of a marketing deviant.

Monday, November 20, 2006

When Marketing Eclipses Quality.

Having worked in various consumer media industries where shelf-life is incredibly finite, I quickly learned that the customer is hard to fool and that getting the product right is job one.

Catching up with my RSS feeds over the weekend, I found that Bob Lefsetz had been in great form about the perils of over-marketing in the media world some weeks ago. It applies everywhere.


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