Limping Down Madison.

While a healthy dose of cynicism is not to be discouraged, it does amaze me how many marketing "professionals" still question or are just ignorant of the real impact that blogs can have in the marketing of a product or service.

It serves as a reminder of how slow the take-up of new ideas can be, but I hope this recognition of Hugh and co's success with Stormhoek makes them sit up and take notice. This thing will certainly evolve but it's not going away.