Make Marketing History

The views of a marketing deviant.

Monday, February 05, 2007

Size Matters?

During last night's Superbowl, the announcers proudly declared that the game was being transmitted to an audience of one billion people. Really? Given that the predicted audience for the 2006 World Cup final was only 300 million, I suspect they meant that the countries in which it was being broadcast had a TV population of one billion. Big difference. Saying you have a huge international audience is one thing, achieving it takes proper marketing.


Blogger kamran said...

And actually compelling the watchers of said game to spend their currency on your product is even tougher. I watched every commercial with rapt attention and was astounded at the number that missed the mark entirely.
The best ad (imho)had the lowest budget- the Dorito ad with the girl walking into the street and the guy crashing his car. $13. Period.

12:56 PM, February 07, 2007  

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