Make Marketing History

The views of a marketing deviant.

Thursday, February 01, 2007

Death Of Madison Avenue Continued.

It costs $87,000 per second to run an ad during this Sunday's Superbowl and traditionally the ads themselves are multi-million dollar productions. These are astounding figures, but maybe more astounding is the impact user-generated content is having this year because several spots will be filled by "amateur" efforts.

Some submissions will have been given a "professional" make-over, but Doritos amongst others will air originals - in their case, the winner from these five finalists, one of which ("live the flavour") had the record-breaking budget of $12.79!

Who needs production values?

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