Death Of Madison Avenue Continued.
It costs $87,000 per second to run an ad during this Sunday's Superbowl and traditionally the ads themselves are multi-million dollar productions. These are astounding figures, but maybe more astounding is the impact user-generated content is having this year because several spots will be filled by "amateur" efforts.
Some submissions will have been given a "professional" make-over, but Doritos amongst others will air originals - in their case, the winner from these five finalists, one of which ("live the flavour") had the record-breaking budget of $12.79!
Who needs production values?