Make Marketing History

The views of a marketing deviant.

Wednesday, June 20, 2007

We're Very Busy.

Passing a new recruitment consultancy this morning, I saw a printed sign on the door.

"We're very busy so we don't have time to help you with directions."

Of course, the people inside didn't look very busy. But that was irrelevant because if I were a job seeker, an employer or even a tourist staying with an employer, there's no way I would cross their threshold.

Of course, on a busy street, it's conceivable that the direction-seekin traffic might become tiresome, but their short-sighted solution just lays them open to even more problems.

Of course, at minimal cost, they could have avoided this negative impression by keeping a local atlas in the reception desk which even the busiest employee might find time to hand to an enquirer.

Of course, I could have offered them this marketing advice.

But they probably won't be in business long enough to ensure my invoice got paid.


Blogger kaylen said...

i enjoy that sign tremendously.

11:47 AM, June 21, 2007  

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