Make Marketing History

The views of a marketing deviant.

Monday, April 28, 2008

Innocent AGM.

On Saturday, I attended Innocent's first AGM. One of their founders told me that the key to success is making a good product. I, of course, agree that it's that simple (and that difficult). They also have insightful labelling.

It was nine years ago today that they sold their first smoothie. Today they sell more than 100 million. No wonder everybody talks about them.


Blogger Charles Edward Frith said...

At a loose end on a Saturday huh?

4:53 PM, April 28, 2008  
Anonymous Anonymous said...

i imagine the innocent AGM as something a bit like Interesting, but with a telephone booth and a trampoline and no pimp-in-a-purple-shirt. is it true?

7:06 PM, April 28, 2008  
Blogger john dodds said...

No purple shirted pimp but a lot of lively shirts, no trampoline by myriad beanbags and a telphone booth plus lots of cake. Much more over at their blog.

4:04 AM, April 29, 2008  
Blogger Ben said...

Is that it?

Can we have a bigger review please?

10:12 AM, April 29, 2008  
Blogger john dodds said...

Sorry Ben - I tried but found myself rambling and ended up with a tiny post that was effectively happy birthday.

It was a mixture of company history and future ambitions, taste tests, focus group sessions, tea, cake and interrogation of the founders. Very well organised but a little ad hoc in terms of its purpose. An afternoon of Innocent friendliness and passionate customers, of laughter and enthusiasm and quite difficult to capture in words.

Oh and the chess correspondent of the Times was there.

1:20 PM, April 29, 2008  
Blogger Robert said...

The fact they sell 100 million of their product isn't the reason people talk about them - it's the manner in which they sell 100 million that does it ... well, that and the fact they make a great product are true to themselves and their ideals and have most marketing / ad people 'bigging them up' like some lady of the night in Pattaya trying to encourage some pasty-skinned English white-boy to partake in some money-for-lovin' transaction. Allegedly.

6:16 PM, April 29, 2008  
Blogger john dodds said...

You enjoy being as pedantic as me don't you Rob?

2:13 AM, April 30, 2008  
Blogger Robert said...

I'm just trying to impress you Pedantic Prince ...

4:39 PM, April 30, 2008  
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