Make Marketing History

The views of a marketing deviant.

Tuesday, June 17, 2008

Does This Water Dilute Innocent?

This Water was until recently a part of Innocent. They then decided that it wasn't consistent with their core business and sold it to the employees who had been running it. Everything was very amicable.

But I wonder if it was too amicable because this ad makes me think that it's still part of Innocent and I'm not sure that's a good thing. Given that customers at their recent AGM voiced real possessiveness towards Innocent's packaging, I have to wonder if it would have been too harsh to have insisted that they move away from the Innocent tone of voice?


Blogger Robert said...

It's a VERY good thing for the people who now own 'This Water'

7:11 PM, June 17, 2008  

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