Make Marketing History

The views of a marketing deviant.

Thursday, June 05, 2008

Focussed Attention Is The Goal.


Having been underwhelmed by the in-store experience I described the other day, I actually had my attention grabbed by the window in which there was no "free live music".

It's equally dislocating to see a washing machine in a shoe-store window as it is to see a live musician, but it doesn't distract from what you want the customers to think about.

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