Make Marketing History

The views of a marketing deviant.

Sunday, June 15, 2008

Under-Promise, Over-Deliver.

Only make promises you intend to keep. If people see you failing to do so, they won't believe the next promise and they'll act accordingly.


Anonymous Anonymous said...

You try running a production line where everyone is under - promising John.

This works fine - for the self interested.

Otherwise I find it a bit cynical.

Otherwise it works for the customer too - but it's like some sort of secret marketing code to artificially make them set their expectations low.

But it's not as bad as OVER promising - there's nothign worse than that (except maybe broken galss in your Kit e Kat.

8:56 AM, June 16, 2008  
Blogger john dodds said...

Under is only a relative term Tom. The absolute level has to be as high as you can make it.

2:15 PM, June 16, 2008  

Post a Comment

<< Home