Make Marketing History

The views of a marketing deviant.

Thursday, October 30, 2008

Gomorra Marketing.

One of the many great things about this movie is the way the characters emerge over the course of the narrative. Unlike many movies, no-one is introduced, you're not told who they are nor what you should think about them. The mystery draws you in, the discovery hooks you and the reward is all the greater because of it. The marketing analogy is obvious.


Blogger Robert said...

Except when you meet new people in a movie [or life], you start off with a more open mind than you do when you meet a marketer or adman for the first time.

Our industries reputation does us harm and yet they still don't tackle that issue head on, which shows how bad at marketing and advertising we all are!

4:29 PM, November 03, 2008  
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