Make Marketing History

The views of a marketing deviant.

Tuesday, October 21, 2008

Noticed Once, Never Forgotten.


When the going gets tough, businesses tend to play safe. When the going gets tough, it paradoxically becomes easier to stand out if you are brave enough to make yourself different. When the going gets tough and the competition is playing safe because of financial worries and reduced budgets, you can be frugal and still stand out.

The photo above is taken from a pdf of all the interns who worked with Seth Godin this summer. He featured it on his blog and thereby gave them a great platform to sell themselves. The one page that stood out (and not just to me) was the one that didn't list their qualities and skills, but just took the opportunity to say thanks. Being different got her noticed.

In similar vein, I know that Iain Tait is worth listening to, be it over a beer or at a conference or, ideally, both simultaneously. But so will anyone who reads this bio. I'm pretty sure it was written specifically for this conference, but it's so different from the other dreary ego-puffs that he will inevitably be noticed before he's even uttered a word.

Both people realised you have to be noticed before you can be missed.

6 Comments:

Anonymous Anonymous said...

John,

I just came across your blog and must tell you that it is a great read!

You are so right about being able to stand out when everyone else running for cover. The bold entrepreneur who is not afraid to roll up his sleeves and dig in can really gain traction, stand out as a maverick and capitalize in a down market!

Great post
Sean
The IM Reporter | Internet Marketing Resources

11:37 AM, October 23, 2008  
Anonymous BizBlogged1 said...

It was the informative blog for the users. Transcendence is a great marketing goal is great.

Finance blog,finance,economics,Corporate finance,Personal finance,Investing,Marketing

12:55 AM, October 24, 2008  
Anonymous Rasul Sha'ir said...

I randomly came across your site a few weeks ago. Glad I did. Anyone who references Seth Godin's work clearly is plugged in. You have great insight and understanding of marketing ideas and concepts. Keep the good stuff coming!

1:52 PM, October 25, 2008  
Blogger john dodds said...

Many thanks Rasul and welcome. Seth and I have swapped thoughts for a long time now. I pay attention to his, he rightly ignores mine.

2:48 AM, October 27, 2008  
Anonymous Rasul Sha'ir said...

lol (I see. . .) que sera sera.

5:56 AM, October 28, 2008  
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