Make Marketing History

The views of a marketing deviant.

Monday, November 17, 2008

Marketing Headache, Motrin-Style.

There has been a little kerfuffle in interweb land this past weekend. Most people won't have noticed it. But some people got quite excited because Motrin were very slow in reacting to the "noise" and didn't apologise and/or explain that they had been joking as quickly as they should.

The whole sorry saga is detailed here and includes what I had intended to be my only comment on the furore.

But I was forced to blog about it because of the intervention of the honeymooning Loren Feldman who gives an alternative perspective.


Anonymous Anonymous said...

Couldn't even get the full way through that video John.

10:26 AM, November 18, 2008  
Blogger john dodds said...

It gave you a headache?

1:13 PM, November 18, 2008  
Blogger john dodds said...

This comment has been removed by the author.

1:03 AM, November 21, 2008  
Blogger john dodds said...

I think the point that was overlooked was that being a "real mom" is not a function of products, but of attitude. This was a marketing failure both in terms of a poorly written piece of humour and a woeful lack of contingency planning. It was not an attack on women or mothers.

1:05 AM, November 21, 2008  
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