Make Marketing History

The views of a marketing deviant.

Thursday, November 13, 2008

Speed Marketing (Geeks In A Crypt).


So, I found myself in a crypt full of geeks.

Theoretically, I was there to learn some more about cloud computing, but instead I got a lesson in bad marketing.

If you're allocated five minutes to present your thinking and insights, you can do one of two things. You can try to cram your regular half hour into the reduced time which involves subjecting your audience to a blur of slides and/or an avalanche of speed-reading.

Or you can acknowledge that five minutes is not thirty and tailor your presentation accordingly. Embrace the limitations that are set rather than see them as an inconvenience. You may not impart as much information, but at least it will be heard.

3 Comments:

Anonymous steve clayton said...

John - good to see you there. I thought the first speaker was actually pretty good but some others less so.

I was even less enamoured with the host who banged on about how good Mac's are and how poor PC's are. shame really.

anyway, was good to see some of the crowd like yourself and Howlett so not a total loss :)

1:09 PM, November 14, 2008  
Blogger Rob @ Cynic said...

A crypt full of geeks? Imagine a whole fucking World of them!!! You don't know you're born ...

6:11 PM, November 14, 2008  
Blogger john dodds said...

Hi Steve - I agree totally about the first speaker - by far the best of the evening.

10:01 AM, November 15, 2008  

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