Make Marketing History

The views of a marketing deviant.

Tuesday, January 06, 2009

Last Night A Rolex Saved My Life?

I don't really like contrived business acronyms. But the suggestion that successful businesses need to display the LATTE factor by being Local, Authentic, Traceable, Trusted and Ethical seems reasonable.

Especially when compared to the outlandish claim that, after attempting suicide,

the quality of a Rolex watch helped Owen (Wilson) realize and appreciate the quality of his own life.

More warped causality here.


Blogger Robert said...

Why are you so shocked?

Lets face it, a condom would have saved the World's life had Ol' man Bush worn one when he was having his monthly night of romance with Babs.

12:50 AM, January 07, 2009  
Anonymous Anonymous said...

sounds like something The Onion would write...

8:12 AM, January 07, 2009  
Blogger john dodds said...

But not as well written.

4:18 PM, January 07, 2009  

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