Make Marketing History

The views of a marketing deviant.

Wednesday, December 15, 2010

Flash Helmuts.

BMW's cinema ad above is getting a lot of online attention, but to me it's all flash and no substance. The portentous nonsense at the start of the clip is the worst type of quasi justification that says everything about creative cleverness and nothing about creative relevance. It's an attention-grabbing gimmick that draws attention to the gimmick.

Until you can link the clever idea to a genuine marketing goal, the clever idea should stay in the drawer.


Anonymous Martin Ballantine said...

Agreed. Complete and utter tosh. 'Understand' what exactly? That it's a logo? Erm, is that it? Pretentious, self-opinionated/etc. etc.

1:52 AM, December 16, 2010  
Blogger Brandwashed said...

..Trying too hard.

10:27 PM, December 23, 2010  

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