Make Marketing History

The views of a marketing deviant.

Monday, December 13, 2010

Pursue Greatness.

A new documentary focuses on Bruce Springsteen's recording of Darkness on The Edge of town back in 1977. In an aside he recalled his musical ambitions back then.

I didn't want to be rich.
I didn't want to be famous.
I just wanted to be great.


Not a bad marketing philosophy when you think about it.

5 Comments:

Blogger Eaon Pritchard said...

Never argue with The Boss.

1:46 PM, December 14, 2010  
Blogger Carol L. Weinfeld said...

Aspire to do great work.

9:50 PM, December 14, 2010  
Blogger john dodds said...

Good point Eaon. Missed a trick there by not using boss in the headline.

2:47 AM, December 15, 2010  
Anonymous niko said...

you missed the bit that puts the post into proper context:

"More than rich, more than famous, MORE THAN HAPPY, i wanted to be great."

Greatness demands a price, upfront, without garantuee of success. Hence so few pursue it.

1:50 AM, January 11, 2011  
Blogger john dodds said...

He said happy? My dictation isn't what it used to be.

3:45 AM, January 11, 2011  

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