Make Marketing History

The views of a marketing deviant.

Sunday, April 09, 2006

The Mediocre Guy and the Super-Genius

While reading an article about the Flaming Lips ' new album, I was taken by a quote from lead singer Wayne Coyne about their recording ethic.

"We're not thinking up ideas. Well, I hope we think of a few, but mostly it's just that we're in the mine, digging away. The mediocre guy who works his ass off every day will get a lot more done than the super-genius who sits in a glass castle, thinking."

While I'm not sure a mediocre guy would be that self-aware, I wholeheartedly agree with him. It's a fine mantra for business, for marketers and for bloggers.

1 Comments:

Anonymous Anonymous said...

What stops a genius from working his butt off? More even that he can produce greater results than a mediocre guy?

5:41 AM, April 20, 2006  

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