Make Marketing History

The views of a marketing deviant.

Friday, May 05, 2006

Accentuate The Negative 2

When I first tried to write something under the Accentuate the Negative heading some years ago, I recall citing Simon Cowell as someone who exemplified the attitude. At the time, he was barely known in the US and generally unpopular for not exhibiting supportive positivity. Not anymore!

In Desperate Networks, a book by the New York Times reporter Bill Carter about the American Idol story, a survey found that 58 per cent of voting viewers trust Mr Cowell more than his fellow judges. That may not be the most scientific sample, but I think it shows that if your negativity is justifiable, then even the most positive of societies will come around.

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