Google Culture Clash
Too much traditional marketing (indeed traditional business) is focussed upon "talking the talk" when the real need is to "walk the walk."
At the Google Zeitgeist conference in London yesterday, Larry Page and his CEO Eric Schmidt took part in a Q & A session. Inevitably, someone raised the China question and the buttoned-down Schmidt's justification centred upon the US government's having interacted with China as long ago as 1973!
Cue next question? Oh no - at this point Page stirs and in front of the assembled media utters the fabulous line "I don't think that's a very good answer" and proceeds to give a much more considered one. While I'm not sure how long the link will be valid, you can see the whole geek vs corporate suit death-match here!
Larry Page walks the walk and in that single instictive reaction did more to tell the Google story than any amount of corporate jargon about paradigm shifts and rosy futures.