In The Pink.
Is the increasing popularity of rosé wine due to the colour or the flavour? While ultimately it must be the flavour, there clearly is a visual attraction in play - one that producers focus upon in their choice of packaging. But how would you feel, if you knew that the fact that you could see the colour on the shelf meant that the flavour was being adversely affected?
In fact it's true. Light affects all wine and rosé is a relatively fragile wine which should ideally be stored in dark bottles since green glass filters out more than 60% of this damaging light and brown glass a massive 98%. It's arguable too that screwcaps are better for rosés in helping to maintain the fruitiness and freshness essential to their taste.
That's a story a lot of us haven't heard but once it becomes better known, will we feel the same about producers who insist on showing us the colour of the wine? Will we value more those who show us that they know and care about our drinking experience. In Britain, Marks & Spencer have insisted on dark glass and use coloured labels and caps to promote the pinkness. Personally, I think the first all-pink bottle will be even more effective.