Make Marketing History

The views of a marketing deviant.

Sunday, June 18, 2006

Perfection Or Pedantry?

In response to her appearance at a political blogger's convention the New York Times asks Could a 15-Year-Old With a Laptop Be the New Campaign Media Guru?

Well my answer is no, not until she learns the difference between its and it's. Even at 15, that mistake on the first slide of her video surely means her opinions cannot be taken seriously. Is that pedantic? Of course it is. But it doesn't make it wrong and post Jayson Blair , I'd have thought the Times would have spotted that.

Just as the internet facilitates the democratisation of opinions and their subsequent wildfire-spread, so too does it make them liable to instant criticism and devaluation. This applies across all communications and must be at the forefront of our thinking. The fora may have changed but the old media rules still apply in a new media world.


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