Make Marketing History

The views of a marketing deviant.

Thursday, June 01, 2006

They're Just Not That Into You.

Some companies can pick and choose who they hire because of a huge surfeit of supply. No problem there and the applicants appreciate that fact. They know the odds are slim and they know that such companies have earned that interest because of the way they treat their people and the opportunities they offer.

But it's a two way street. The company must remember whence they came and maintain those standards. Computerisation may be necessary but there's the right way to do it and then there's this way - the response to a friend's application for a specifically advertised vacancy (names etc have been omitted).


Hi ********,

We would like to thank you for your interest in
Google. After carefully reviewing your experience and
qualifications, we have determined that we do not have
a '**************************' position available
which is a strong match at this time.

Thanks again for considering Google. We wish you well
in your endeavors and hope you might consider us again
in the future.

Sincerely,
Google Staffing

As my friend wrote. What does that exactly mean? Is there no vacancy or do
I not fit?

So Google are human after all - or rather they're not and that's the problem here.

2 Comments:

Blogger Romerican said...

Clearly your friend didn't fit their wants.

Looks like Google is simply automating the traditional "passionless and ruthless" HR persons whose role became increasingly mandatory after a goodly number of lawsuits. I suspect this is not uncommon nor a passing phase.

4:02 AM, June 01, 2006  
Anonymous Anonymous said...

The 'Google~letter' may be cold, uncool and inhumane, but at least there is communication not to expect communication. You friend can move on. After all.... it's just business.
Now, after I go out on a first date... it sure would be nice to know if I can (or can't) expect a call back for a 2nd or third date! - Julie -

3:55 PM, June 01, 2006  

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