Conventional Marketers.

Here's further evidence of differing perceptions among seemingly like-minded people. It was only when I clicked what turned out to be a link to his book, that I realised that the point of the gag of Seth's marketers' convention was that they all had liars' noses.

And there was I thinking that they were obviously marketers because they had no sense of individuality, felt conventions were worth attending and clearly weren't talking to each other.