I Have Seen The Future Of Television.
I give you a marketing visionary. He "believed TV viewers would not tolerate commercials and was convinced that sooner or later commercial television would collapse" and be replaced by subscription services.
His name was Commander Eugene F. McDonald Jr and he said this over 55 years ago! More than that, he marketed his Zenith Space Command wireless remote control on the basis that you could eradicate the sound of those "annnoying commercials."
What a guy!