Content Or Context?
It used to be said that content was king and I certainly subscribed to that side of the debate when the question was whether content or distribution channels would be the killer app in the convergence wars. But now things may be changing - one of the talking points of this weekend's Edinburgh Television Conference was the emergent primacy of context over content.
There is so much content now that the key problem is how people search for it across multiple channels in multiple media. Media people no longer think in terms of television but in terms of screens, be that a TV monitor, a PC screen or a phone screen. This raises a new set of issues for media but they apply to all businesses.
It's all very well having good content but if the context in which it appears is no good - be that technically deficient, be that failing to fit in with your users' needs or be that in terms of brand reputation - then you have a problem.