58% of people never read a book after leaving high-school. 46% of people didn't read newspapers in 2004. Today that figure may be lower. I wonder how many will never read a blog?
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries.
E mail: jcdodds [at] gmail [dot] com
2 Comments:
You're assuming I think that many of the 54% consumed news elesewhere - the point is largely they don't.
Freaky stats!
I am still amazed at how people (my friends) have no idea what a blog is.
What does that say about me ~ GEEK, natch!
Smooch,
The Tart
; )
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