Make Marketing History

The views of a marketing deviant.

Thursday, August 03, 2006

Not Reading, Writing And Arithmetic.

58% of people never read a book after leaving high-school. 46% of people didn't read newspapers in 2004. Today that figure may be lower. I wonder how many will never read a blog?

4 Comments:

Blogger Robert@iScatterlings.com said...

"...I wonder how many will never read a blog?"

A fair few. Infact I imagine a shockingly larger proportion that we realise. Less than 25% of the households of the village I live in have a PC.

4:11 AM, August 03, 2006  
Blogger Romerican said...

I'm surprised 54% apparently did read newspapers in 2004. Who had a need for getting ones hands filthy from the printing press releases and adverts? Complete waste of time.

1:39 PM, August 04, 2006  
Blogger john dodds said...

You're assuming I think that many of the 54% consumed news elesewhere - the point is largely they don't.

1:44 AM, August 05, 2006  
Blogger The Tart said...

Freaky stats!
I am still amazed at how people (my friends) have no idea what a blog is.

What does that say about me ~ GEEK, natch!

Smooch,
The Tart
; )

2:14 PM, August 05, 2006  

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