Make Marketing History

The views of a marketing deviant.

Sunday, August 20, 2006

Word Of Mouse.

A plethora of posts have burst around a discussion of the validity of Metcalfe's law and its application to the valuation of social networks. It's interesting but far from light reading which you can follow here , here , here and here from Metcalfe himself.

From a marketing perspective, I'd love to truly understand how the original article published here over a month ago has suddenly spread to some heavyweight sneezers this weekend.

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