Marketing 2.0

Wikipedia the open-source encyclopaedia is changing. Citizendium will combine "public participation with gentle expert guidance" and I'm sure there will be protests about the pollution of the original ideal.

But, from my perspective, "public participation with gentle expert guidance" sounds like a terrific definition of marketing 2.0 where it is up to the experts (marketers) to guide the consumer as far as the consumer wants to be guided and no further.