Make Marketing History

The views of a marketing deviant.

Friday, September 15, 2006

A Slap On The Wrist.

Research can be so easily undermined. Always say what you mean and mean what you say.

What might well be an interesting study that shows that sharing a bed with someone could temporarily reduce your brain power is subverted by the wrong choice of words.

"Professor Kloesch and colleagues at the University of Vienna studied eight unmarried, childless couples in their 20s. Each couple was asked to spend ten nights sleeping together and ten apart while the scientists assessed their rest patterns with questionnaires and wrist activity monitors."


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